Writing an ad that attracts buyers?
To write a compelling advertisement on your Ya-Yes marketplace, you need to:
- attract attention,
- inspire confidence,
- make people want to buy quickly.
Here is a structure + tips + concrete example that you can reuse ⤵️
🧩 The structure of an effective advertisement
1️⃣ Attention-grabbing title
- Short, clear, and benefit-oriented.
- Highlight the main benefit or unique selling point.
💡 Example:
‘Scandinavian design chair – Comfort & style at a low price’
‘iPhone 13 Pro like new – Warranty + free accessories’
2️⃣ Engaging introduction
- 2–3 sentences that create desire.
- Use a human and positive tone.
Example:
‘Transform your living room with this stunning Nordic-style chair. Lightweight, elegant and ultra-comfortable – it suits all modern interiors.’
3️⃣ Detailed description
- Highlight the key features in a list:
- Brand/model
- Condition (new, like new, good condition, etc.)
- Dimensions/specifications
- Concrete benefits (space saving, economy, durability, etc.)
Example:
- Materials: solid wood + upholstered seat
- Colour: light grey
- Height: 80 cm
- Easy to assemble and maintain
4️⃣ Trustworthy argument
- Add evidence or a guarantee:
- ‘Product verified by Ya-Yes ✅’
- ‘Seller rated 4.9★ on Ya-Yes’
- ‘Secure delivery or hand delivery available’
5️⃣ Call to action (CTA)
- End with a sentence that encourages purchase:
‘Available now – click Buy now before it's gone!’
‘Hurry, last one left!’
💡 Bonus tips
- Use emojis sparingly to break up your text.
- Be truthful (it builds trust and avoids disputes).
- Bright, clear photos = 80% more likely to get clicks.
- Avoid copying and pasting, even between similar products.
✍️ Complete example of a Ya-Yes listing
🎧 Sony WH-1000XM4 Bluetooth headphones – Like new 🔊
Enjoy exceptional sound and some of the best active noise cancellation on the market. Ideal for work, travel or relaxing at home.
Key features:
- Battery life: 30 hours
- Colour: Matte black
- Built-in microphone for hands-free calls
- Comes with its original cover
Condition: Like new, used for less than 2 months.
✅ Product verified by Ya-Yes
🚚 Fast delivery or collection possible in Geneva
👉 Click ‘Buy now’ before it's too late!
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