Writing an ad that attracts buyers?

To write a compelling advertisement on your Ya-Yes marketplace, you need to:

• attract attention,
• inspire confidence,
• make people want to buy quickly.

Here is a structure + tips + concrete example that you can reuse ⤵️

🧩 The structure of an effective advertisement

1️⃣ Attention-grabbing title

• Short, clear, and benefit-oriented.
• Highlight the main benefit or unique selling point.

💡 Example:

‘Scandinavian design chair – Comfort & style at a low price’

‘iPhone 13 Pro like new – Warranty + free accessories’

2️⃣ Engaging introduction

• 2–3 sentences that create desire.
• Use a human and positive tone.

Example:

‘Transform your living room with this stunning Nordic-style chair. Lightweight, elegant and ultra-comfortable – it suits all modern interiors.’

3️⃣ Detailed description

• Highlight the key features in a list:
• Brand/model
• Condition (new, like new, good condition, etc.)
• Dimensions/specifications
• Concrete benefits (space saving, economy, durability, etc.)

Example:

• Materials: solid wood + upholstered seat
• Colour: light grey
• Height: 80 cm
• Easy to assemble and maintain

4️⃣ Trustworthy argument

• Add evidence or a guarantee:
• ‘Product verified by Ya-Yes ✅’
• ‘Seller rated 4.9★ on Ya-Yes’
• ‘Secure delivery or hand delivery available’

5️⃣ Call to action (CTA)

• End with a sentence that encourages purchase:

‘Available now – click Buy now before it's gone!’

‘Hurry, last one left!’

💡 Bonus tips

• Use emojis sparingly to break up your text.
• Be truthful (it builds trust and avoids disputes).
• Bright, clear photos = 80% more likely to get clicks.
• Avoid copying and pasting, even between similar products.

✍️ Complete example of a Ya-Yes listing

🎧 Sony WH-1000XM4 Bluetooth headphones – Like new 🔊

Enjoy exceptional sound and some of the best active noise cancellation on the market. Ideal for work, travel or relaxing at home.

Key features:

• Battery life: 30 hours
• Colour: Matte black
• Built-in microphone for hands-free calls
• Comes with its original cover

Condition: Like new, used for less than 2 months.

✅ Product verified by Ya-Yes

🚚 Fast delivery or collection possible in Geneva

👉 Click ‘Buy now’ before it's too late!